Off-page Search Engine Optimization-Video Marketing
Without any doubt, the traffic story of the last couple of years has been the boom in video marketing. In the same way that you market using articles, you create a video, submit it to one of the major networking sites like YouTube, and send traffic from that video to your site.
Another similarity with using articles to market your site is that making videos is far easier than you might imagine. Creating videos to publicize your business can be as easy or as complex as you want it to be, because effective video marketing does not depend on the quality of the video materials that youre using. What really matters is the message that your video purveys. (Learn how you can sell website to earn money from internet.)
Perhaps the most important thing about using videos to market your business is to make sure that people can find your video in the first place.
To do this is simple. All you need to do is to ensure that the title and description of the video that you upload to the networking site is targeted for your market. It doesnt really matter what is in your video as long as the accompanying information (written things like the title, description and so on) are targeted.
There are many ways that you can make videos to promote your business, and all of them will be equally effective as long as the accompanying information is carefully crafted.
For marketing purposes, you only need a video of two to three minutes duration, because beyond this, viewers will lose focus and concentration.
The simplest way of making, publishing and marketing video is to find half a dozen or so still images that can be pulled together as a video presentation, almost like a PowerPoint presentation (which is another option).
If you have a series of digital images that you can use for this purpose, you can edit them together using a program like Windows Movie Maker, Wax or ZS4 and then publish this video to the network sites. If you dont have a supply of suitable images, see what you can find here.
Alternatively, you can upload your digital images to animoto to create a 30 second video short that can be uploaded to YouTube automatically from within the site. (For great information on flipping websites for making money on the internet.)
You may be able to create a screenshot video if you can demonstrate what it is that you want your visitor to see on your computer. In this case, there is free screen shot video software available at CamStudio that will do a perfectly acceptable job for you.
However, there is no doubt that most of the people who use video networking sites like YouTube do so because they want to be entertained.
Videos that show real people doing stuff are more popular than video montages of still images or screenshot videos. For this reason, if you can create a video of this nature, it is likely to be far more popular.
However, the key to video marketing success lies in making sure that people can find your video, and this comes down to the title, description and keywords tags that you add when you upload your video.
Here is the best way of adding this information when you upload your video, using dog training as our target market, and YouTube:
The first thing to note is that the title is a keyword that we are targeting, and the description is also used to target as many keyword phrases as possible.
In addition, the first line of the description is the URL of the exact page on your site to which you want the video viewer to go after they have finished watching the video. By including the URL in this way, you create an active hyperlink that will be displayed right next to your video every time it is shown. Not only does this make it considerably easier for your video viewer to visit your site, but it also creates a one-way incoming link every time you publish a video, and video networking sites like YouTube, Google Video, Yahoo Video and Revver are sites that have already acquired very high Google Page Rank.
